diff --git a/docs/assets/scss/common/_custom.scss b/docs/assets/scss/common/_custom.scss
index b8223307136..8728346a27f 100644
--- a/docs/assets/scss/common/_custom.scss
+++ b/docs/assets/scss/common/_custom.scss
@@ -1412,7 +1412,8 @@ body.home .site-footer {
     margin-bottom: 0.375rem;
   }
 
-  a {
+  a,
+  .footer-link-button {
     color: var(--dd-dim-dark);
     font-size: 0.875rem;
     text-decoration: none;
@@ -1423,6 +1424,17 @@ body.home .site-footer {
       text-decoration: none;
     }
   }
+
+  // "Cookie settings" reopens the consent banner, so it is a button styled
+  // to match the footer links.
+  .footer-link-button {
+    padding: 0;
+    border: 0;
+    background: none;
+    font-family: inherit;
+    line-height: inherit;
+    cursor: pointer;
+  }
 }
 
 .footer-social {
diff --git a/docs/i18n/de.toml b/docs/i18n/de.toml
index 7fb6c3ad99a..cb5b08cb013 100644
--- a/docs/i18n/de.toml
+++ b/docs/i18n/de.toml
@@ -123,6 +123,12 @@ other = "Status"
 [footer_link_support]
 other = "Support"
 
+[footer_link_privacy_policy]
+other = "Datenschutzerklärung"
+
+[footer_link_cookie_settings]
+other = "Cookie-Einstellungen"
+
 [footer_rights]
 other = "Alle Rechte vorbehalten."
 
diff --git a/docs/i18n/en.toml b/docs/i18n/en.toml
index 29c7445acd7..e51eadd78a4 100644
--- a/docs/i18n/en.toml
+++ b/docs/i18n/en.toml
@@ -123,6 +123,12 @@ other = "Status"
 [footer_link_support]
 other = "Support"
 
+[footer_link_privacy_policy]
+other = "Privacy policy"
+
+[footer_link_cookie_settings]
+other = "Cookie settings"
+
 [footer_rights]
 other = "All rights reserved."
 
diff --git a/docs/i18n/es.toml b/docs/i18n/es.toml
index e4a12781eb8..e68d520b4b8 100644
--- a/docs/i18n/es.toml
+++ b/docs/i18n/es.toml
@@ -123,6 +123,12 @@ other = "Estado"
 [footer_link_support]
 other = "Soporte"
 
+[footer_link_privacy_policy]
+other = "Política de privacidad"
+
+[footer_link_cookie_settings]
+other = "Configuración de cookies"
+
 [footer_rights]
 other = "Todos los derechos reservados."
 
diff --git a/docs/i18n/fr.toml b/docs/i18n/fr.toml
index 20827db9d34..56c3a4bb698 100644
--- a/docs/i18n/fr.toml
+++ b/docs/i18n/fr.toml
@@ -123,6 +123,12 @@ other = "Statut"
 [footer_link_support]
 other = "Support"
 
+[footer_link_privacy_policy]
+other = "Politique de confidentialité"
+
+[footer_link_cookie_settings]
+other = "Paramètres des cookies"
+
 [footer_rights]
 other = "Tous droits réservés."
 
diff --git a/docs/i18n/it.toml b/docs/i18n/it.toml
index 16f3fdbb50b..21268b3cb5c 100644
--- a/docs/i18n/it.toml
+++ b/docs/i18n/it.toml
@@ -184,6 +184,12 @@ other = "Stato"
 [footer_link_support]
 other = "Supporto"
 
+[footer_link_privacy_policy]
+other = "Informativa sulla privacy"
+
+[footer_link_cookie_settings]
+other = "Impostazioni dei cookie"
+
 [footer_rights]
 other = "Tutti i diritti riservati."
 
diff --git a/docs/i18n/ja.toml b/docs/i18n/ja.toml
index 0054867d9ec..ed6a71493de 100644
--- a/docs/i18n/ja.toml
+++ b/docs/i18n/ja.toml
@@ -184,6 +184,12 @@ other = "ステータス"
 [footer_link_support]
 other = "サポート"
 
+[footer_link_privacy_policy]
+other = "プライバシーポリシー"
+
+[footer_link_cookie_settings]
+other = "Cookie 設定"
+
 [footer_rights]
 other = "無断複製・転載を禁じます。"
 
diff --git a/docs/i18n/pt-br.toml b/docs/i18n/pt-br.toml
index 98a936fd73d..ce042040968 100644
--- a/docs/i18n/pt-br.toml
+++ b/docs/i18n/pt-br.toml
@@ -184,6 +184,12 @@ other = "Status"
 [footer_link_support]
 other = "Suporte"
 
+[footer_link_privacy_policy]
+other = "Política de privacidade"
+
+[footer_link_cookie_settings]
+other = "Configurações de cookies"
+
 [footer_rights]
 other = "Todos os direitos reservados."
 
diff --git a/docs/i18n/zh-hans.toml b/docs/i18n/zh-hans.toml
index bdfe00d4df0..b067d6d465f 100644
--- a/docs/i18n/zh-hans.toml
+++ b/docs/i18n/zh-hans.toml
@@ -184,6 +184,12 @@ other = "服务状态"
 [footer_link_support]
 other = "支持"
 
+[footer_link_privacy_policy]
+other = "隐私政策"
+
+[footer_link_cookie_settings]
+other = "Cookie 设置"
+
 [footer_rights]
 other = "保留所有权利。"
 
diff --git a/docs/layouts/_partials/footer/footer.html b/docs/layouts/_partials/footer/footer.html
index b8c638fcf96..f92f4526cc2 100644
--- a/docs/layouts/_partials/footer/footer.html
+++ b/docs/layouts/_partials/footer/footer.html
@@ -43,6 +43,10 @@ <h6 class="footer-heading">{{ i18n "footer_heading_company" }}</h6>
           <li><a href="https://trust.defectdojo.com" rel="noopener">{{ i18n "footer_link_trust_center" }}</a></li>
           <li><a href="https://status.defectdojo.com" rel="noopener">{{ i18n "footer_link_status" }}</a></li>
           <li><a href="mailto:support@defectdojo.com">{{ i18n "footer_link_support" }}</a></li>
+          <li><a href="https://defectdojo.com/privacy-policy" rel="noopener">{{ i18n "footer_link_privacy_policy" }}</a></li>
+          {{- if hugo.IsProduction }}
+          <li><button type="button" class="footer-link-button" onclick="(window._hsp = window._hsp || []).push(['showBanner'])">{{ i18n "footer_link_cookie_settings" }}</button></li>
+          {{- end }}
         </ul>
       </div>
 
diff --git a/docs/layouts/_partials/head/script-header.html b/docs/layouts/_partials/head/script-header.html
index b977aee216a..e05d662a8e8 100644
--- a/docs/layouts/_partials/head/script-header.html
+++ b/docs/layouts/_partials/head/script-header.html
@@ -1,12 +1,104 @@
 <!-- Insert scripts NOT needed by stylesheets here -->
-<!-- Start of Reo Javascript -->
-<script type="text/javascript">
-  !function(){var e,t,n;e="a92cfcfa51eca96",t=function(){Reo.init({clientID:"a92cfcfa51eca96"})},(n=document.createElement("script")).src="https://static.reo.dev/"+e+"/reo.js",n.defer=!0,n.onload=t,document.head.appendChild(n)}();
+{{/*
+  Analytics and marketing tags load only after the visitor consents through the
+  HubSpot cookie banner (portal 22466695, which holds the banner policy for
+  docs.defectdojo.com). defectdojo.com follows the same rule. Before consent,
+  only the HubSpot script runs, and it shows the banner. Development builds
+  (hugo server) skip all of this so local previews never load trackers.
+
+  If the docs.defectdojo.com banner policy is ever removed in HubSpot, the
+  HubSpot script reports consent as granted by default, so keep that policy
+  enabled.
+*/}}
+{{ if hugo.IsProduction -}}
+<script>
+  (function () {
+    window.dataLayer = window.dataLayer || [];
+    function gtag() { window.dataLayer.push(arguments); }
+    window.gtag = window.gtag || gtag;
+
+    // Google Consent Mode v2: everything is denied until the visitor accepts.
+    gtag('consent', 'default', {
+      ad_storage: 'denied',
+      ad_user_data: 'denied',
+      ad_personalization: 'denied',
+      analytics_storage: 'denied',
+      wait_for_update: 500
+    });
+
+    var loaded = { analytics: false, marketing: false };
+
+    function addScript(src, onload) {
+      var s = document.createElement('script');
+      s.src = src;
+      s.async = true;
+      if (onload) s.onload = onload;
+      document.head.appendChild(s);
+    }
+
+    // Same GA4 property defectdojo.com loads directly.
+    function loadAnalytics() {
+      if (loaded.analytics) return;
+      loaded.analytics = true;
+      addScript('https://www.googletagmanager.com/gtag/js?id=G-1WVHC6RCD2');
+      window.gtag('js', new Date());
+      window.gtag('config', 'G-1WVHC6RCD2', { anonymize_ip: true });
+    }
+
+    // The defectdojo.com tag container (Google Ads, LinkedIn Insight, Reddit,
+    // Apollo and GA4 events), plus Reo.
+    function loadMarketing() {
+      if (loaded.marketing) return;
+      loaded.marketing = true;
+      window.dataLayer.push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' });
+      addScript('https://www.googletagmanager.com/gtm.js?id=GTM-5GRLWWW7');
+      addScript('https://static.reo.dev/a92cfcfa51eca96/reo.js', function () {
+        window.Reo.init({ clientID: 'a92cfcfa51eca96' });
+      });
+    }
+
+    // First-party cookies the tags above set: Google (_ga, _gid, _gcl_),
+    // Reddit (_rdt_), Reo (__sec_) and LinkedIn (li_, _li).
+    function clearCookies(pattern) {
+      var host = window.location.hostname;
+      var root = host.split('.').slice(-2).join('.');
+      document.cookie.split(';').forEach(function (pair) {
+        var name = pair.split('=')[0].trim();
+        if (!pattern.test(name)) return;
+        [host, '.' + root, ''].forEach(function (domain) {
+          document.cookie = name + '=; expires=Thu, 01 Jan 1970 00:00:00 GMT; path=/' +
+            (domain ? '; domain=' + domain : '');
+        });
+      });
+    }
+
+    var _hsp = window._hsp = window._hsp || [];
+    _hsp.push(['addPrivacyConsentListener', function (consent) {
+      var categories = consent.categories || {};
+      var analytics = !!(consent.allowed || categories.analytics);
+      var marketing = !!(consent.allowed || categories.advertisement);
+
+      window.gtag('consent', 'update', {
+        analytics_storage: analytics ? 'granted' : 'denied',
+        ad_storage: marketing ? 'granted' : 'denied',
+        ad_user_data: marketing ? 'granted' : 'denied',
+        ad_personalization: marketing ? 'granted' : 'denied'
+      });
+
+      // A script that is already running cannot be unloaded, so a withdrawal
+      // clears the tags' cookies and reloads the page, which then starts with
+      // nothing loaded.
+      if ((loaded.analytics && !analytics) || (loaded.marketing && !marketing)) {
+        clearCookies(/^(_ga|_gid|_gcl_|_rdt_|__sec_|li_|_li)/);
+        window.location.reload();
+        return;
+      }
+      // Reo loaded here without consent before this change; drop its cookies.
+      if (!marketing) clearCookies(/^__sec_/);
+      if (analytics) loadAnalytics();
+      if (marketing) loadMarketing();
+    }]);
+  })();
 </script>
-<!-- End of Reo Javascript -->
-<script>function initApollo() {
-    var n = Math.random().toString(36).substring(7), o = document.createElement("script");
-    o.src = "https://assets.apollo.io/micro/website-tracker/tracker.iife.js?nocache=" + n, o.async = !0, o.defer = !0,
-      o.onload = function () { window.trackingFunctions.onLoad({ appId: "68ffca00b8c4dc001de5fec3" }) },
-      document.head.appendChild(o)
-  } initApollo();</script>
\ No newline at end of file
+<script id="hs-script-loader" async defer src="https://js.hs-scripts.com/22466695.js"></script>
+{{- end }}