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-[Arize AX](https://arize.com) is an evaluation and observability platform developed by Arize; it offers tools for agent tracing, evals, prompt optimization, and more.
+[Arize AX](https://arize.com) is an evaluation and observability platform developed by Arize; it offers tools for agent tracing, evals, prompt optimization, and more. New to evaluations and observability? You can [learn more in our agent evaluation guide](https://arize.com/guides/ai-agent-handbook/agent-evaluation/) to help get started. 
 
 ## Step 1: Get your Arize AX credentials