diff --git a/dev-tools/atr/announce-template.txt b/dev-tools/atr/announce-template.txt
new file mode 100644
index 0000000000..654df73089
--- /dev/null
+++ b/dev-tools/atr/announce-template.txt
@@ -0,0 +1,39 @@
+The Apache {{COMMITTEE}} project team is pleased to announce the release of
+Apache {{PROJECT_NAME}} {{VERSION}}. This is a stable release available for
+production use.
+
+Apache Storm is a distributed, fault-tolerant, and high-performance
+realtime computation system that provides strong guarantees on the
+processing of data. You can read more about Apache Storm on the project
+website:
+
+  {{HOMEPAGE}}
+
+Downloads of source and binary distributions are listed in our download
+section:
+
+  {{DOWNLOAD_PAGE}}
+
+They are also available from the Apache download area:
+
+  {{DOWNLOAD_URL}}
+
+You can read more about this release in the following blog post:
+
+  https://storm.apache.org/[YEAR]/[MONTH]/[DAY]/storm[VERSION-WITHOUT-DOTS]-released.html
+
+Distribution artifacts are available in Maven Central at the following
+coordinates:
+
+  groupId: org.apache.storm
+  artifactId: storm-{component}
+  version: {{VERSION}}
+
+The full list of changes is available here [1]. Please let us know [2] if
+you encounter any problems.
+
+On behalf of the Apache {{COMMITTEE}} project team,
+{{YOUR_FULL_NAME}} ({{YOUR_ASF_ID}})
+
+[1] https://downloads.apache.org/storm/apache-storm-{{VERSION}}/RELEASE_NOTES.html
+[2] {{BUG_DATABASE}}
diff --git a/dev-tools/atr/start-vote-template.txt b/dev-tools/atr/start-vote-template.txt
new file mode 100644
index 0000000000..4b5a53ba2a
--- /dev/null
+++ b/dev-tools/atr/start-vote-template.txt
@@ -0,0 +1,51 @@
+Hello {{COMMITTEE}},
+
+I'd like to call a vote on releasing the following artifacts as
+Apache {{PROJECT_NAME}} {{VERSION}}. This vote is being conducted using a
+Beta version of the Apache Trusted Releases (ATR) platform.
+Please report any bugs or issues to the ASF Tooling team.
+
+The page of the release candidate from ATR revision {{REVISION}},
+which includes downloads and the release notes, can be found at:
+
+  {{REVIEW_URL}}
+
+The file manifest for ATR revision {{REVISION}}, including file digests,
+can be found at:
+
+  {{MANIFEST_URL}}
+
+The release artifacts are signed with one or more OpenPGP keys from:
+
+  {{KEYS_FILE}}
+{{COMMIT_PARAGRAPH}}{{FIRST_ROUND_THREAD}}
+The Nexus staging repository is here:
+
+  https://repository.apache.org/content/repositories/orgapachestorm-[REPO_NUM]
+
+To use it in a maven build, set the version for Storm to {{VERSION}} and add
+that URL to your settings.xml file.
+
+The binary release comes in two flavours: the full distribution and the lite
+distribution (apache-storm-{{VERSION}}-lite.*), which omits the storm-autocreds
+and storm-kafka-monitor jars. Please verify both, and the source release.
+
+"How to vote" is described here:
+https://github.com/apache/storm/blob/master/RELEASING.md#how-to-vote-on-a-release-candidate
+When voting, please list the actions taken to verify the release.
+
+Please review the release candidate and vote accordingly.
+
+[ ] +1 Release this package
+[ ] +0 Abstain
+[ ] -1 Do not release this package (please provide specific comments)
+
+You can vote on ATR at the URL above, or manually by replying to this email.
+
+The vote is open for {{DURATION}} hours. Only votes from the Storm PMC are
+binding, but everyone is welcome to vote. The vote passes with at least three
+binding +1 votes.
+
+{{RELEASE_CHECKLIST}}
+Thanks,
+{{YOUR_FULL_NAME}} ({{YOUR_ASF_ID}})
diff --git a/pom.xml b/pom.xml
index 2adfc8dca0..9acaf17773 100644
--- a/pom.xml
+++ b/pom.xml
@@ -309,6 +309,9 @@
                                 <!-- flagged since apache-rat-plugin 0.18 -->
                                 <exclude>**/splash.txt</exclude>
 
+                                <!-- email templates fetched by ATR; they are sent as the body of an email, so no license header -->
+                                <exclude>dev-tools/atr/**</exclude>
+
                             </excludes>
                         </configuration>
                     </plugin>