diff --git a/packages/shared/src/components/PlusUserBadge.tsx b/packages/shared/src/components/PlusUserBadge.tsx
index 0c2d8ec339e..d9210b0a7df 100644
--- a/packages/shared/src/components/PlusUserBadge.tsx
+++ b/packages/shared/src/components/PlusUserBadge.tsx
@@ -3,7 +3,7 @@ import React from 'react';
 import type { PublicProfile } from '../lib/user';
 import { SimpleTooltip } from './tooltips';
 import { PlusUser } from './PlusUser';
-import { plusUrl } from '../lib/constants';
+import { plusApiCta, plusUrl } from '../lib/constants';
 import Link from './utilities/Link';
 import {
   Typography,
@@ -29,7 +29,7 @@ export const PlusUserBadge = ({
   size = IconSize.Size16,
 }: Props): ReactElement | null => {
   const { isPlus, logSubscriptionEvent } = usePlusSubscription();
-  const plusCta = 'Get API Access';
+  const plusCta = plusApiCta;
 
   if (!user.isPlus) {
     return null;
@@ -60,7 +60,7 @@ export const PlusUserBadge = ({
                       });
                     }}
                   >
-                    {plusCta}!
+                    {plusCta}
                   </Typography>
                 </Link>
               )}
diff --git a/packages/shared/src/components/UpgradeToPlus.tsx b/packages/shared/src/components/UpgradeToPlus.tsx
index 9e2e09019ef..be2932327cd 100644
--- a/packages/shared/src/components/UpgradeToPlus.tsx
+++ b/packages/shared/src/components/UpgradeToPlus.tsx
@@ -5,7 +5,7 @@ import type { ButtonSize } from './buttons/Button';
 import { ButtonColor, Button, ButtonVariant } from './buttons/Button';
 import { DevPlusIcon } from './icons';
 import Link from './utilities/Link';
-import { plusUrl } from '../lib/constants';
+import { plusApiCta, plusApiCtaShort, plusUrl } from '../lib/constants';
 import { useViewSize, ViewSize } from '../hooks';
 import { usePlusSubscription } from '../hooks/usePlusSubscription';
 import { usePlusSale } from '../hooks/usePlusSale';
@@ -39,7 +39,7 @@ export const UpgradeToPlus = ({
   const isFullCTAText = !isLaptop || isLaptopXL;
   const { isPlus, logSubscriptionEvent } = usePlusSubscription();
   const { isActive: isSaleActive } = usePlusSale();
-  const ctaCopy = { full: 'Get API Access', short: 'API access' };
+  const ctaCopy = { full: plusApiCta, short: plusApiCtaShort };
   const content = isFullCTAText ? ctaCopy.full : ctaCopy.short;
   const showSaleLabel = isSaleActive && !iconOnly;
   const defaultColor = ButtonColor.Bacon;
diff --git a/packages/shared/src/components/modals/IntroQuestModal.tsx b/packages/shared/src/components/modals/IntroQuestModal.tsx
index afc3dd3a4dd..023633b63c4 100644
--- a/packages/shared/src/components/modals/IntroQuestModal.tsx
+++ b/packages/shared/src/components/modals/IntroQuestModal.tsx
@@ -53,6 +53,14 @@ const introDestinationByEventType: Record<string, QuestDestination> = {
     label: 'Profile',
     path: '/settings/profile',
   },
+  api_token_create: {
+    label: 'API settings',
+    path: '/settings/api',
+  },
+  api_profile_fetch: {
+    label: 'API settings',
+    path: '/settings/api',
+  },
 };
 
 const getExtensionIntroDestination = (
diff --git a/packages/shared/src/components/plus/PlusList.tsx b/packages/shared/src/components/plus/PlusList.tsx
index a329223b034..639a1df29d3 100644
--- a/packages/shared/src/components/plus/PlusList.tsx
+++ b/packages/shared/src/components/plus/PlusList.tsx
@@ -66,9 +66,9 @@ export const defaultFeatureList: Array<PlusItem> = [
 export const plusFeatureListControl: Array<PlusItem> = [
   {
     id: 'public-api',
-    label: 'Public API access',
+    label: 'Full public API access and higher rate limits',
     status: PlusItemStatus.Ready,
-    tooltip: `Build custom integrations and access your personalized feed programmatically. Full API access to feeds, bookmarks, search, and more.`,
+    tooltip: `Build custom integrations and access your personalized feed programmatically. Full API access to feeds, bookmarks, search, and more with higher rate limits.`,
   },
   {
     id: 'presidential-briefing',
@@ -242,10 +242,10 @@ const reframeControlItem = (
 export const plusFeatureListApiFirst: Array<PlusItem> = [
   {
     id: 'public-api',
-    label: 'Public API access',
+    label: 'Full public API access and higher rate limits',
     status: PlusItemStatus.Ready,
     highlight: true,
-    tooltip: `Endpoints for your feed, search, posts, and bookmarks. Plus pre-built integrations for Claude Code, Cursor, and Codex.`,
+    tooltip: `Full API access across your feed, search, posts, and bookmarks, with higher rate limits. Plus pre-built integrations for Claude Code, Cursor, and Codex.`,
   },
   reframeControlItem(
     'custom feeds',
diff --git a/packages/shared/src/components/quest/questDestinations.ts b/packages/shared/src/components/quest/questDestinations.ts
index 85cf622dc68..e7af07ad183 100644
--- a/packages/shared/src/components/quest/questDestinations.ts
+++ b/packages/shared/src/components/quest/questDestinations.ts
@@ -68,6 +68,12 @@ export const getQuestDestination = (
       return { label: 'Feedback', path: '/settings/feedback' };
     case 'squad_join':
       return { label: 'Squads', path: '/squads/discover' };
+    case 'api_token_create':
+    case 'api_profile_fetch':
+    case 'api_feed_fetch':
+    case 'api_bookmark':
+    case 'api_search':
+      return { label: 'API settings', path: '/settings/api' };
     default:
       return null;
   }
diff --git a/packages/shared/src/components/sidebar/sections/MainSection.tsx b/packages/shared/src/components/sidebar/sections/MainSection.tsx
index c1fa88f8b4d..15ace6a9096 100644
--- a/packages/shared/src/components/sidebar/sections/MainSection.tsx
+++ b/packages/shared/src/components/sidebar/sections/MainSection.tsx
@@ -21,6 +21,8 @@ import { OtherFeedPage } from '../../../lib/query';
 import type { SidebarSectionProps } from './common';
 import {
   gameCenterMilestoneSectionId,
+  plusApiCta,
+  plusApiCtaShort,
   plusUrl,
   webappUrl,
 } from '../../../lib/constants';
@@ -48,7 +50,7 @@ export const MainSection = ({
   const { isV2 } = useLayoutVariant();
   const isPlus = user?.isPlus;
   const { isActive: isSaleActive } = usePlusSale();
-  const ctaCopy = { full: 'Get API Access', short: 'API access' };
+  const ctaCopy = { full: plusApiCta, short: plusApiCtaShort };
   const { value: showYearInReview } = useConditionalFeature({
     feature: featureYearInReview,
     shouldEvaluate: isLoggedIn,
diff --git a/packages/shared/src/components/sidebar/sections/ProfilePanelSection.tsx b/packages/shared/src/components/sidebar/sections/ProfilePanelSection.tsx
index 2d7eeb8469f..6fd1fe0fda0 100644
--- a/packages/shared/src/components/sidebar/sections/ProfilePanelSection.tsx
+++ b/packages/shared/src/components/sidebar/sections/ProfilePanelSection.tsx
@@ -15,7 +15,12 @@ import {
 } from '../../icons';
 import type { SidebarSectionProps } from './common';
 import { OtherFeedPage } from '../../../lib/query';
-import { plusUrl, settingsUrl, webappUrl } from '../../../lib/constants';
+import {
+  plusApiCta,
+  plusUrl,
+  settingsUrl,
+  webappUrl,
+} from '../../../lib/constants';
 import { LogEvent, TargetId } from '../../../lib/log';
 import { useAuthContext } from '../../../contexts/AuthContext';
 import { usePlusSubscription } from '../../../hooks';
@@ -90,10 +95,10 @@ export const ProfilePanelSection = ({
             <ListIcon Icon={() => <FilterIcon secondary={active} />} />
           ),
         },
-        // Non-Plus only: a purple "Get API Access" upgrade CTA (API access is a
-        // Plus perk). Plus users already have it, so it's hidden for them.
+        // Non-Plus only: a purple upgrade CTA for the higher API rate limits
+        // Plus carries. Plus users already have them, so it's hidden for them.
         !isPlus && {
-          title: 'Get API Access',
+          title: plusApiCta,
           path: plusUrl,
           isForcedLink: true,
           requiresLogin: true,
diff --git a/packages/shared/src/features/ask/components/AskFAQ.tsx b/packages/shared/src/features/ask/components/AskFAQ.tsx
index 90095c8ed84..a17fc330e91 100644
--- a/packages/shared/src/features/ask/components/AskFAQ.tsx
+++ b/packages/shared/src/features/ask/components/AskFAQ.tsx
@@ -24,7 +24,7 @@ const faq = [
   {
     title: 'Is this free?',
     description:
-      'daily-dev-ask requires a Plus subscription and an API token. You can get Plus at daily.dev/plus and create a token in your API settings.',
+      'Yes. Any daily.dev account can create an API token in API settings and use daily-dev-ask. Plus adds full API access and higher rate limits, check it out at daily.dev/plus.',
   },
   {
     title: 'What tools does it work with?',
diff --git a/packages/shared/src/features/ask/components/AskInstall.tsx b/packages/shared/src/features/ask/components/AskInstall.tsx
index af3954ee351..c89f28e7425 100644
--- a/packages/shared/src/features/ask/components/AskInstall.tsx
+++ b/packages/shared/src/features/ask/components/AskInstall.tsx
@@ -80,7 +80,7 @@ const methods: InstallMethod[] = [
 
 export const AskInstall = (): ReactElement => {
   const { displayToast } = useToastNotification();
-  const { isPlus } = usePlusSubscription();
+  const { isPlus, logSubscriptionEvent } = usePlusSubscription();
   const { isLoggedIn, showLogin } = useAuthContext();
   const { logEvent } = useLogContext();
   const [expandedTool, setExpandedTool] = useState<string | null>(null);
@@ -116,17 +116,14 @@ export const AskInstall = (): ReactElement => {
         color={TypographyColor.Secondary}
         center
       >
-        {isPlus ? (
+        You&apos;ll need an{' '}
+        <Link href={`${webappUrl}settings/api`} passHref>
+          <a className="font-bold text-text-primary underline">API token</a>
+        </Link>
+        . Pick your tool and install in seconds.
+        {!isPlus && (
           <>
-            You&apos;ll need an{' '}
-            <Link href={`${webappUrl}settings/api`} passHref>
-              <a className="font-bold text-text-primary underline">API token</a>
-            </Link>
-            . Pick your tool and install in seconds.
-          </>
-        ) : (
-          <>
-            Requires a{' '}
+            {' '}
             <Link href={plusUrl} passHref>
               <a
                 className="font-bold text-text-primary underline"
@@ -136,7 +133,12 @@ export const AskInstall = (): ReactElement => {
                   if (!isLoggedIn) {
                     e.preventDefault();
                     showLogin({ trigger: AuthTriggers.Plus });
+                    return;
                   }
+                  logSubscriptionEvent({
+                    event_name: LogEvent.UpgradeSubscription,
+                    target_id: TargetId.ApiAccess,
+                  });
                 }}
                 onKeyDown={(e) => {
                   if (e.key === 'Enter' && !isLoggedIn) {
@@ -145,14 +147,10 @@ export const AskInstall = (): ReactElement => {
                   }
                 }}
               >
-                Plus subscription
+                Upgrade to Plus
               </a>
             </Link>{' '}
-            and an{' '}
-            <Link href={`${webappUrl}settings/api`} passHref>
-              <a className="font-bold text-text-primary underline">API token</a>
-            </Link>
-            . Pick your tool and install in seconds.
+            for full API access and higher rate limits.
           </>
         )}
       </Typography>
diff --git a/packages/shared/src/lib/constants.ts b/packages/shared/src/lib/constants.ts
index 8e962b8f031..3d37a9ac243 100644
--- a/packages/shared/src/lib/constants.ts
+++ b/packages/shared/src/lib/constants.ts
@@ -63,6 +63,8 @@ export const webappUrl = process.env.NEXT_PUBLIC_WEBAPP_URL as string;
 export const gameCenterMilestoneSectionId = 'milestone-quests';
 export const onboardingUrl = `${webappUrl}onboarding`;
 export const plusUrl = `${webappUrl}plus`;
+export const plusApiCta = 'Full API access and higher rate limits';
+export const plusApiCtaShort = 'Full API access';
 export const managePlusUrl = 'https://r.daily.dev/billing';
 export const plusDetailsUrl = 'https://r.daily.dev/plus-onboarding';
 export const plusSuccessUrl = `${plusUrl}/success`;
diff --git a/packages/shared/src/lib/log.ts b/packages/shared/src/lib/log.ts
index aa2f72ad92c..a7890a1a4b8 100644
--- a/packages/shared/src/lib/log.ts
+++ b/packages/shared/src/lib/log.ts
@@ -648,6 +648,7 @@ export enum TargetId {
   MyProfile = 'my profile',
   PlusBadge = 'plus badge',
   PlusPage = 'plus page',
+  ApiAccess = 'api access',
   Onboarding = 'onboarding',
   BlockedWords = 'block words',
   CustomFeed = 'custom feed',
diff --git a/packages/webapp/pages/agents/ask/index.tsx b/packages/webapp/pages/agents/ask/index.tsx
index ca09cfd1c52..dc52a5e72f3 100644
--- a/packages/webapp/pages/agents/ask/index.tsx
+++ b/packages/webapp/pages/agents/ask/index.tsx
@@ -16,7 +16,7 @@ import {
   ButtonVariant,
 } from '@dailydotdev/shared/src/components/buttons/Button';
 import { DevPlusIcon } from '@dailydotdev/shared/src/components/icons';
-import { plusUrl } from '@dailydotdev/shared/src/lib/constants';
+import { plusApiCta, plusUrl } from '@dailydotdev/shared/src/lib/constants';
 import { useLogContext } from '@dailydotdev/shared/src/contexts/LogContext';
 import { LogEvent, TargetId } from '@dailydotdev/shared/src/lib/log';
 import { useAuthContext } from '@dailydotdev/shared/src/contexts/AuthContext';
@@ -153,15 +153,15 @@ const AskPage = (): ReactElement => {
           {!isPlus && (
             <div className="plus-entry-gradient flex w-full flex-col items-center gap-3 overflow-hidden rounded-16 p-6">
               <Typography type={TypographyType.Title3} bold center>
-                Unlock daily-dev-ask with Plus
+                {plusApiCta}
               </Typography>
               <Typography
                 type={TypographyType.Callout}
                 color={TypographyColor.Secondary}
                 center
               >
-                daily-dev-ask requires a Plus subscription. Upgrade to get API
-                access and connect your AI tools.
+                daily-dev-ask works on any account. Plus raises your request
+                limits and unlocks the Plus-only endpoints.
               </Typography>
               <Button
                 tag="a"
diff --git a/packages/webapp/pages/settings/api.tsx b/packages/webapp/pages/settings/api.tsx
index 9ccb8533ca1..af1e2485246 100644
--- a/packages/webapp/pages/settings/api.tsx
+++ b/packages/webapp/pages/settings/api.tsx
@@ -6,6 +6,9 @@ import {
   useViewSize,
   ViewSize,
 } from '@dailydotdev/shared/src/hooks';
+import type { ApiErrorResult } from '@dailydotdev/shared/src/graphql/common';
+import { plusApiCta, plusUrl } from '@dailydotdev/shared/src/lib/constants';
+import { LogEvent, TargetId } from '@dailydotdev/shared/src/lib/log';
 import {
   usePersonalAccessTokens,
   useCreatePersonalAccessToken,
@@ -248,8 +251,11 @@ const CreateTokenModal = ({
       onSuccess(result.token);
       setName('');
       setExpiration('');
-    } catch {
-      displayToast('Failed to create token. Please try again.');
+    } catch (err) {
+      const [apiError] = (err as ApiErrorResult)?.response?.errors ?? [];
+      displayToast(
+        apiError?.message ?? 'Failed to create token. Please try again.',
+      );
     }
   };
 
@@ -448,7 +454,7 @@ const CopyableCodeBlock = ({
 };
 
 const ApiAccessPage = (): ReactElement => {
-  const { isPlus } = usePlusSubscription();
+  const { isPlus, logSubscriptionEvent } = usePlusSubscription();
   const { data: tokens, isLoading } = usePersonalAccessTokens();
   const { mutateAsync: revokeToken } = useRevokePersonalAccessToken();
   const { displayToast } = useToastNotification();
@@ -459,13 +465,6 @@ const ApiAccessPage = (): ReactElement => {
   const [expandedSkills, setExpandedSkills] = useState<Record<string, boolean>>(
     {},
   );
-  let tokenEmptyStateText = 'No tokens yet. Create one to get started.';
-
-  if (!isPlus) {
-    tokenEmptyStateText =
-      'Upgrade to Plus to create API tokens and authenticate with the daily.dev API.';
-  }
-
   const handleCopy = async (value: string, successMessage = 'Copied') => {
     try {
       await navigator.clipboard.writeText(value);
@@ -495,16 +494,14 @@ const ApiAccessPage = (): ReactElement => {
     <AccountPageContainer
       title="API Access"
       actions={
-        isPlus ? (
-          <Button
-            variant={ButtonVariant.Primary}
-            size={ButtonSize.Small}
-            icon={<PlusIcon />}
-            onClick={() => setShowCreateModal(true)}
-          >
-            {isMobile ? undefined : 'Create token'}
-          </Button>
-        ) : undefined
+        <Button
+          variant={ButtonVariant.Primary}
+          size={ButtonSize.Small}
+          icon={<PlusIcon />}
+          onClick={() => setShowCreateModal(true)}
+        >
+          {isMobile ? undefined : 'Create token'}
+        </Button>
       }
     >
       <div className="flex flex-col gap-6">
@@ -516,11 +513,41 @@ const ApiAccessPage = (): ReactElement => {
             type={TypographyType.Callout}
             color={TypographyColor.Tertiary}
           >
-            Use tokens to authenticate with the daily.dev API. Tokens provide
-            read-only access to your personalized feed and posts.
+            Use tokens to authenticate with the daily.dev API from agents,
+            scripts, and integrations.
           </Typography>
         </div>
 
+        {!isPlus && (
+          <div className="plus-entry-gradient flex flex-col items-start gap-3 overflow-hidden rounded-16 p-4">
+            <Typography type={TypographyType.Body} bold>
+              {plusApiCta}
+            </Typography>
+            <Typography
+              type={TypographyType.Callout}
+              color={TypographyColor.Secondary}
+            >
+              Plus raises your request limits and unlocks the Plus-only
+              endpoints, including bookmark folders and clickbait-shielded
+              titles.
+            </Typography>
+            <Button
+              variant={ButtonVariant.Secondary}
+              size={ButtonSize.Small}
+              tag="a"
+              href={plusUrl}
+              onClick={() =>
+                logSubscriptionEvent({
+                  event_name: LogEvent.UpgradeSubscription,
+                  target_id: TargetId.ApiAccess,
+                })
+              }
+            >
+              Upgrade to Plus
+            </Button>
+          </div>
+        )}
+
         {isLoading && (
           <Typography
             type={TypographyType.Callout}
@@ -554,27 +581,16 @@ const ApiAccessPage = (): ReactElement => {
               type={TypographyType.Callout}
               color={TypographyColor.Tertiary}
             >
-              {tokenEmptyStateText}
+              No tokens yet. Create one to get started.
             </Typography>
-            {isPlus ? (
-              <Button
-                variant={ButtonVariant.Secondary}
-                size={ButtonSize.Small}
-                icon={<PlusIcon />}
-                onClick={() => setShowCreateModal(true)}
-              >
-                Create your first token
-              </Button>
-            ) : (
-              <Button
-                variant={ButtonVariant.Secondary}
-                size={ButtonSize.Small}
-                tag="a"
-                href="/plus"
-              >
-                Upgrade to Plus
-              </Button>
-            )}
+            <Button
+              variant={ButtonVariant.Secondary}
+              size={ButtonSize.Small}
+              icon={<PlusIcon />}
+              onClick={() => setShowCreateModal(true)}
+            >
+              Create your first token
+            </Button>
           </div>
         )}