diff --git a/banner.json b/banner.json
new file mode 100644
index 00000000..fe51488c
--- /dev/null
+++ b/banner.json
@@ -0,0 +1 @@
+[]
diff --git a/cmd/lk/banner.go b/cmd/lk/banner.go
new file mode 100644
index 00000000..04b9ee80
--- /dev/null
+++ b/cmd/lk/banner.go
@@ -0,0 +1,153 @@
+// Copyright 2021-2026 LiveKit, Inc.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+package main
+
+import (
+	"context"
+	"encoding/json"
+	"io"
+	"net/http"
+	"os"
+	"path/filepath"
+	"strings"
+	"time"
+
+	"charm.land/lipgloss/v2"
+	"github.com/Masterminds/semver/v3"
+
+	livekitcli "github.com/livekit/livekit-cli/v2"
+	"github.com/livekit/livekit-cli/v2/pkg/util"
+)
+
+// banner.json on main is the list of notices shown to installed CLIs. Editing that
+// file is the whole release process: no build or tag involved.
+const bannerURL = "https://raw.githubusercontent.com/livekit/livekit-cli/main/banner.json"
+
+// The banner prints before the command, so the fetch is awaited. To keep that off
+// most runs, the fetched file is cached and reused for bannerTTL.
+const (
+	bannerTimeout = time.Second
+	bannerTTL     = time.Hour
+)
+
+func bannerCachePath() (string, error) {
+	home, err := os.UserHomeDir()
+	if err != nil {
+		return "", err
+	}
+	return filepath.Join(home, ".livekit", "banner.json"), nil
+}
+
+type banner struct {
+	Message string `json:"message"`
+	// Versions is a semver constraint (e.g. "< 3.0.0") selecting which CLI versions
+	// see the message. Empty matches every version.
+	Versions string `json:"versions"`
+}
+
+// loadBanner returns banner.json from the cache when it is fresh, otherwise from
+// the network, falling back to a stale cache when the fetch fails.
+func loadBanner(ctx context.Context) []byte {
+	path, err := bannerCachePath()
+	if err != nil {
+		return nil
+	}
+	if st, err := os.Stat(path); err == nil && time.Since(st.ModTime()) < bannerTTL {
+		raw, _ := os.ReadFile(path)
+		return raw
+	}
+	raw := fetchBanner(ctx)
+	if raw == nil {
+		raw, _ = os.ReadFile(path)
+		return raw
+	}
+	if os.MkdirAll(filepath.Dir(path), 0700) == nil {
+		_ = os.WriteFile(path, raw, 0600)
+	}
+	return raw
+}
+
+// fetchBanner returns the raw banner.json, or nil when the fetch fails or exceeds
+// bannerTimeout.
+func fetchBanner(ctx context.Context) []byte {
+	ctx, cancel := context.WithTimeout(ctx, bannerTimeout)
+	defer cancel()
+	req, err := http.NewRequestWithContext(ctx, http.MethodGet, bannerURL, nil)
+	if err != nil {
+		return nil
+	}
+	resp, err := http.DefaultClient.Do(req)
+	if err != nil {
+		return nil
+	}
+	defer resp.Body.Close()
+	if resp.StatusCode != http.StatusOK {
+		return nil
+	}
+	body, err := io.ReadAll(io.LimitReader(resp.Body, 64<<10))
+	if err != nil {
+		return nil
+	}
+	return body
+}
+
+// bannerMessages returns the message of every entry whose constraint matches
+// version, in file order.
+func bannerMessages(raw []byte, version string) []string {
+	var banners []banner
+	if json.Unmarshal(raw, &banners) != nil {
+		return nil
+	}
+	v, err := semver.NewVersion(version)
+	if err != nil {
+		return nil
+	}
+	var msgs []string
+	for _, b := range banners {
+		if b.Message == "" {
+			continue
+		}
+		if b.Versions != "" {
+			c, err := semver.NewConstraint(b.Versions)
+			if err != nil || !c.Check(v) {
+				continue
+			}
+		}
+		msgs = append(msgs, b.Message)
+	}
+	return msgs
+}
+
+// printBanner shows the notices for this build on an interactive terminal via
+// Status, so they land on stderr and honor --quiet. Non-interactive runs (scripts,
+// pipes) skip the fetch entirely.
+func printBanner(ctx context.Context) {
+	if !out.Interactive() {
+		return
+	}
+	msgs := bannerMessages(loadBanner(ctx), livekitcli.Version)
+	if len(msgs) == 0 {
+		return
+	}
+	// The fence sets the notices apart from the command's own output. The fixed
+	// width wraps long messages instead of letting the border break on narrow
+	// terminals.
+	fence := lipgloss.NewStyle().
+		Border(lipgloss.RoundedBorder()).
+		BorderForeground(util.Warning()).
+		Padding(0, 1).
+		Width(76)
+	out.Statusf("%s\n", fence.Render(strings.Join(msgs, "\n\n")))
+}
diff --git a/cmd/lk/banner_test.go b/cmd/lk/banner_test.go
new file mode 100644
index 00000000..fa4718cd
--- /dev/null
+++ b/cmd/lk/banner_test.go
@@ -0,0 +1,33 @@
+package main
+
+import (
+	"reflect"
+	"testing"
+)
+
+func TestBannerMessages(t *testing.T) {
+	cases := []struct {
+		name, raw, version string
+		want               []string
+	}{
+		{"no constraint shows to everyone", `[{"message":"hi"}]`, "2.18.6", []string{"hi"}},
+		{"matching constraint", `[{"message":"upgrade","versions":"< 3.0.0"}]`, "2.18.6", []string{"upgrade"}},
+		{"non-matching constraint", `[{"message":"upgrade","versions":"< 3.0.0"}]`, "3.0.0", nil},
+		{"every matching entry, in order", `[
+			{"message":"simulate is out","versions":"< 2.18.0"},
+			{"message":"3.0 is out","versions":"< 3.0.0"},
+			{"message":"hello 3.x","versions":">= 3.0.0"}
+		]`, "2.17.0", []string{"simulate is out", "3.0 is out"}},
+		{"empty message skipped", `[{"message":"","versions":""},{"message":"hi"}]`, "2.18.6", []string{"hi"}},
+		{"empty list", `[]`, "2.18.6", nil},
+		{"invalid json", `[`, "2.18.6", nil},
+		{"invalid constraint skipped", `[{"message":"hi","versions":"???"},{"message":"ok"}]`, "2.18.6", []string{"ok"}},
+	}
+	for _, c := range cases {
+		t.Run(c.name, func(t *testing.T) {
+			if got := bannerMessages([]byte(c.raw), c.version); !reflect.DeepEqual(got, c.want) {
+				t.Fatalf("got %q, want %q", got, c.want)
+			}
+		})
+	}
+}
diff --git a/cmd/lk/main.go b/cmd/lk/main.go
index 8c6c43d3..b6355f39 100644
--- a/cmd/lk/main.go
+++ b/cmd/lk/main.go
@@ -95,7 +95,8 @@ func main() {
 
 	checkForLegacyName()
 
-	if err := app.Run(ctx, os.Args); err != nil {
+	err := app.Run(ctx, os.Args)
+	if err != nil {
 		errStyle := lipgloss.NewStyle().Foreground(util.Error())
 		// Outside the Printer's reach (it may not be initialized yet), so the
 		// color profile has to be applied here too — Lip Gloss v2 emits styles
@@ -153,6 +154,8 @@ func initLogger(ctx context.Context, cmd *cli.Command) (context.Context, error)
 	}
 	util.DetectBackground()
 
+	printBanner(ctx)
+
 	return nil, nil
 }