diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 44ab073f..ca05422e 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -16,6 +16,14 @@ on:
   # Theme-2/3/4 change, and since there is no cron it is the ONLY thing that runs the matrix.
   # Without this the matrix change is never exercised by its own PR.
   workflow_dispatch:
+    inputs:
+      regenerate_retrieval_baseline:
+        description: >-
+          Rewrite the golden-question retrieval baseline from this run and upload it as an
+          artifact. The eval GATE is skipped on such a run (it would compare the run with
+          itself). Nothing is committed - download the artifact and commit it deliberately.
+        type: boolean
+        default: false
 
 # TWO RUNS OF THIS REPO MUST NOT OVERLAP ON ONE RUNNER HOST.
 #
@@ -412,7 +420,41 @@ jobs:
       # step summary so a reviewer of a ranking PR sees the delta on the run's summary page
       # without opening the raw log and scrolling. PIPESTATUS preserves the gate's exit
       # code across the tee so a regression still fails the job.
+      # REGENERATING THE BASELINE, on demand, here rather than on a laptop.
+      #
+      # A new or renamed golden question makes the run `:incomparable` — `question_set_changed?/1`
+      # compares the question-id SET and refuses rather than letting an unmatched question read
+      # as a non-regression. So the baseline MUST be regenerated to add a question, and adding
+      # questions is the whole path to a golden set grown from real logged queries.
+      #
+      # It has to happen HERE. The eval's vectors are deterministic functions of the committed
+      # text, so a provider is not the issue — the CORPUS is: this job seeds a fresh database,
+      # while a developer's dev DB carries whatever else it has accumulated. Measured
+      # 2026-08-12, same commit and same code: CI scored mrr 0.746 / answered 22 of 26, a local
+      # run scored 0.192 / 5 of 26. A baseline captured from the second would bake a private
+      # database's contents into a deploy gate for everyone.
+      #
+      # Uploaded as an ARTIFACT, never committed by CI: a gate that can rewrite its own
+      # threshold unattended is not a gate. Download it, read the diff, commit it deliberately.
+      - name: Regenerate the retrieval baseline (manual, artifact only)
+        if: github.event_name == 'workflow_dispatch' && inputs.regenerate_retrieval_baseline
+        run: |
+          set -o pipefail
+          mix loopctl.retrieval.eval --mode both --update-baseline 2>&1 | tee -a "$GITHUB_STEP_SUMMARY"
+
+      - name: Upload the regenerated baseline
+        if: github.event_name == 'workflow_dispatch' && inputs.regenerate_retrieval_baseline
+        uses: actions/upload-artifact@v4
+        with:
+          name: retrieval-baseline
+          path: priv/retrieval_eval/baseline_v1.json
+          if-no-files-found: error
+
       - name: Run golden-question retrieval eval gate
+        # Skipped on a regeneration run: the baseline was just rewritten from this very run,
+        # so comparing against it would be comparing a run with itself and would pass no
+        # matter what the numbers are.
+        if: ${{ !(github.event_name == 'workflow_dispatch' && inputs.regenerate_retrieval_baseline) }}
         run: |
           set -o pipefail
           {
diff --git a/docs/runbooks/search-events-analysis.md b/docs/runbooks/search-events-analysis.md
index 3d11be9b..31f5cffc 100644
--- a/docs/runbooks/search-events-analysis.md
+++ b/docs/runbooks/search-events-analysis.md
@@ -144,3 +144,27 @@ published articles have ever been opened. That is a harness/consumption problem,
 search or corpus one — fixing retrieval further will not move it. Do not spend a month's
 work on the retrieval side on the strength of a utilization number that was never
 segmented by origin (step 2).
+
+## Appendix — regenerating the retrieval baseline
+
+Adding a golden question (for example, one grown from real logged queries) makes the eval
+run `:incomparable`: `question_set_changed?/1` compares the question-id SET and refuses,
+rather than letting an unmatched question read as a non-regression. So the baseline has to be
+regenerated whenever the question set changes.
+
+**Do it in CI, not locally**, and not for the reason it first appears. The eval's vectors are
+deterministic functions of the committed text, so no embedding provider is involved. The
+difference is the CORPUS: the CI job seeds a fresh database, while a developer's dev DB
+carries whatever else it has accumulated. Measured 2026-08-12 on the same commit — CI scored
+`mrr 0.746 / answered 22 of 26`; a local run of the same command scored `0.192 / 5 of 26`. A
+baseline captured locally bakes one machine's private database into a deploy gate for
+everyone.
+
+```bash
+gh workflow run CI --ref <your-branch> -f regenerate_retrieval_baseline=true
+gh run download <run-id> -n retrieval-baseline      # then commit it deliberately
+```
+
+The gate step is skipped on a regeneration run — comparing a run against a baseline it just
+wrote would pass whatever the numbers are. CI never commits the file: a gate that can rewrite
+its own threshold unattended is not a gate.