diff --git a/cmd/rofl/build/artifacts.go b/cmd/rofl/build/artifacts.go
index 0d6f887d..4af42deb 100644
--- a/cmd/rofl/build/artifacts.go
+++ b/cmd/rofl/build/artifacts.go
@@ -31,8 +31,8 @@ const artifactCacheDir = "build_cache"
 // the hash provided in the URI fragment.
 func maybeDownloadArtifact(kind, uri string) string {
 	if common.OutputFormat() != common.FormatJSON {
-		fmt.Printf("Downloading %s artifact...\n", kind)
-		fmt.Printf("  URI: %s\n", uri)
+		fmt.Fprintf(os.Stderr, "Downloading %s artifact...\n", kind)
+		fmt.Fprintf(os.Stderr, "  URI: %s\n", uri)
 	}
 
 	url, err := url.Parse(uri)