diff --git a/astro.config.ts b/astro.config.ts
index 007b6e8b..5c86621b 100644
--- a/astro.config.ts
+++ b/astro.config.ts
@@ -101,7 +101,10 @@ export default defineConfig({
                     lang: "en",
                 },
             },
-            routeMiddleware: "./src/plugins/toc-formatting-middleware.ts",
+            routeMiddleware: [
+                "./src/plugins/toc-formatting-middleware.ts",
+                "./src/plugins/techarticle-json-ld-middleware.ts",
+            ],
             components: {
                 Head: "./src/components/Head.astro",
             },
diff --git a/src/plugins/techarticle-json-ld-middleware.ts b/src/plugins/techarticle-json-ld-middleware.ts
new file mode 100644
index 00000000..e99673eb
--- /dev/null
+++ b/src/plugins/techarticle-json-ld-middleware.ts
@@ -0,0 +1,53 @@
+import { defineRouteMiddleware } from "@astrojs/starlight/route-data";
+
+const ORGANIZATION = {
+    "@type": "Organization",
+    name: "System76",
+    url: "https://system76.com",
+};
+
+// Adds schema.org TechArticle structured data (JSON-LD) to every docs page.
+export const onRequest = defineRouteMiddleware((context) => {
+    const { starlightRoute } = context.locals;
+
+    // The 404 page and the landing pages (home has an empty id, plus archive) aren't articles.
+    if (["404", "", "archive"].includes(starlightRoute.id)) {
+        return;
+    }
+
+    // Starlight already puts the canonical URL in the head. Reuse it so the URL carries the right
+    // host and the /tech-docs base on every environment. Without a canonical (no `site` set), skip.
+    const canonical = starlightRoute.head.find(
+        (tag) => tag.tag === "link" && tag.attrs?.rel === "canonical",
+    )?.attrs?.href;
+
+    if (typeof canonical !== "string") {
+        return;
+    }
+
+    const { title, description } = starlightRoute.entry.data;
+    const { lastUpdated } = starlightRoute;
+
+    const jsonLd = {
+        "@context": "https://schema.org",
+        "@type": "TechArticle",
+        headline: title,
+        description,
+        url: canonical,
+        mainEntityOfPage: { "@type": "WebPage", "@id": canonical },
+        // Taken from git history when available. There is no publish date to use.
+        dateModified: lastUpdated?.toISOString(),
+        inLanguage: starlightRoute.lang,
+        author: ORGANIZATION,
+        publisher: ORGANIZATION,
+    };
+
+    starlightRoute.head.push({
+        tag: "script",
+        attrs: { type: "application/ld+json" },
+        // Drop empty fields, and escape "<" so page text can't close the script tag.
+        content: JSON.stringify(
+            Object.fromEntries(Object.entries(jsonLd).filter(([, value]) => value)),
+        ).replace(/</g, "\\u003c"),
+    });
+});