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As a buyer, I want the first bid request to include IAB cohorts, signals, and synthetic ID #269

Closed as duplicate

Description

@aram356

Story

As a buyer,
I want the first bid request to include IAB cohorts, publisher signals, and the TS synthetic ID,
so that even before ID sync, I have meaningful data to inform my bidding and can initiate the sync process.

Parent Epic: #265

Acceptance Criteria

  • Every bid request includes the TS synthetic ID (already implemented via user.id)
  • If IAB audience taxonomy cohorts are available, they are included in the request
  • If publisher-defined signals are available, they are included in the request
  • This data is present regardless of whether a buyer ID mapping exists

Open Questions

  • What is the source of IAB cohorts? (Publisher-provided? TS-computed? Third-party integration?)
  • What signal format? (IAB Seller Defined Audiences? Custom key-values?)
  • Where in the OpenRTB request should cohorts/signals go? (user.data? site.content.data?)

Activity

  1. added theissue type on Feb 9, 2026
  2. changed the title [-]First Request Sends Cohorts, Signals, and Synthetic ID[/-] [+]As a buyer, I want the first bid request to include IAB cohorts, signals, and synthetic ID[/+] on Feb 9, 2026
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