Google Ads Scripts — from the Marketing Watch House videos

Restored and updated scripts from my Marketing Watch House Google Ads Scripts tutorials (2019–2020). Something missing or not working? Open an issue, and I'll fix it.

The original code lived on pastebin and on my old blog, which no longer exists. Here it is again, one folder per video, rewritten for today's Google Ads Scripts: GAQL instead of the retired AWQL reports, current field names and modern JavaScript. The teaching steps are the same as in the video, so you can still follow along.

Scripts

#	Video	Folder
GAS #1	Create your first report	gas-01-first-report
GAS #2	Pause low-CTR ads inside ad groups	gas-02-pause-low-ctr-ads
GAS #3	Apply labels at scale	gas-03-bulk-apply-labels
GAS #4	Add negative keywords	gas-04-add-negative-keywords
GAS #5	Track MCC account budgets in Google Sheets	gas-05-mcc-budgets-from-sheets
GAS #6	Reporting for beginners — lesson 1	gas-06-reporting-first-report
GAS #7	Reporting for beginners — lesson 2	gas-07-reporting-to-sheets
GAS #8	Reporting — send the report by email (lesson 3)	gas-08a-reporting-email
GAS #8	Reporting — MCC report (lesson 4)	gas-08b-reporting-mcc
GAS #9–#11	Read data from Sheets · part 2 · part 3	gas-09-read-data-from-sheets
GAS #12	Create callouts at scale from Sheets	gas-12-callouts-from-sheets
GAS #13–#14	Apply callouts · final	gas-13-apply-callouts
GAS #15	Simple bidding	gas-15-simple-bidding

New to Google Ads Scripts? Start with the 2026 guide: Google Ads Scripts — 2026 Full Guide.

How to run a script

1. In Google Ads: Tools → Bulk actions → Scripts → + New script.
2. Paste script.js from the folder and edit the CONFIG block at the top.
3. Authorize, then Preview. Preview never changes your account; read the logs.
4. Scripts that change things start with DRY_RUN: true, so they only log what they would do. Set it to false when the preview looks right, then run or schedule the script.

Each folder's README covers the settings, any sheet layout, and what changed since the video.

Writing your own scripts with AI

These scripts were written and checked against my Google Ads Scripts Claude skill: an up-to-date reference that stops AI tools writing outdated syntax such as AWQL filters, metrics.cost or pre-ES6 code. Use them together: this repo for the scripts from the videos, the skill when you want Claude to write or fix a new one.

About me

I'm Roman Petrochenkov. I work in marketing analytics: paid media measurement and automation, attribution, cost and conversion pipelines, Google/Meta API integrations, GTM and server-side tracking. I made these videos to show that the boring parts of Google Ads can be automated.

• 🌐 Website: rpetrochenkov.co.uk
• 🔗 LinkedIn: Roman Petrochenkov
• ▶️ YouTube: Marketing Watch House

Need help with automation, data or tracking, or want 1:1 mentoring? Get in touch.

Licence

MIT © Roman Petrochenkov. Use these scripts at your own risk: always preview first, and test on a small scope before you run anything against a live account.