fix(hijacking): height-match CTA arm to control to isolate ad-impression cause#6312
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tsahimatsliah wants to merge 1 commit into
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fix(hijacking): height-match CTA arm to control to isolate ad-impression cause#6312tsahimatsliah wants to merge 1 commit into
tsahimatsliah wants to merge 1 commit into
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…ion cause The CTA arm of the hijacking_variants2 experiment hurt header-ad impressions. The likely cause is banner height: the CTA arm forced a min-height plus py-10, a brand lockup, a large-title heading, and an accent divider, rendering ~200px taller than the control on tablet and pushing the head ad down. Collapse the CTA arm to the control's compact height envelope (same p-5/tablet:p-6 padding, same cat-image sizing, no min-height/py-10) while keeping its distinct design (glowing stage backdrop, dual CTAs, own copy). With height held constant, the experiment can tell whether the impression drop comes from height or from the design itself. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
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What
The CTA arm (
CatStageHero) of thehijacking_variants2experiment is rebuilt to occupy the same vertical height as the control (DefaultHijackingStrip), while keeping its own distinct visual design.Why
The CTA arm has been hurting header-ad impressions. The likely culprit is banner height: the arm forced
min-h-[17.6rem]/tablet:min-h-[22.4rem](~358px) pluspy-10, a brand lockup, atypo-large-titleheading, and an accent divider — rendering ~200px taller than the content-driven control on tablet and pushing the head ad down.By holding height constant across both arms, we can separate the variables and see whether the impression drop is caused by height or by the design itself.
Changes
min-h-*and heavypy-10; adopted the control'sp-5/tablet:p-6padding.flex-col tablet:flex-row items-stretchlayout.BrandLockupand accent-divider rows; heading is nowtypo-title2(matching the control'sh3), with trimmed copy.h-[12.5rem]mobile /tablet:h-auto w-[14.5rem]); removed the now-unusedCatHeroImagecomponent.mt-6→mt-4to match the control.Kept distinct (so it remains a new design, not a control clone): the glowing "stage"/aurora backdrop, the dual Sign up / Log in CTAs, and the arm's own copy.
Notes
rounded-16) — this change targets height only.Preview domain
https://claude-festive-dewdney-5b1818.preview.app.daily.dev