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Investigate TradeDesk DSP integration with Prebid Server #137
Investigate whether The Trade Desk demand can be reached through a Trusted Server-configured Prebid Server provider. This is narrower than general DSP support in #92. The issue had no description, and bidder availability or partner approval should not be assumed.
Investigation
Confirm the intended Prebid Server deployment and whether it supports the required bidder adapter, formats, credentials, and test endpoint.
Trace how Trusted Server's current OpenRTB provider route supplies required fields and handles the returned bid and creative.
Identify any gaps in privacy, identity, consent, timeout, or observability behavior.
Done when
A short decision record states whether the Prebid Server route is feasible, its prerequisites, and the evidence used.
A representative test bid/no-bid exchange is captured where access is available; otherwise the exact external blocker is recorded.
Follow-up implementation tasks are filed for concrete gaps, and TradeDesk DSP support #92 reflects the chosen route.
Affected area
Prebid Server provider configuration and bidder compatibility.
Activity