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Investigate TradeDesk DSP integration with Prebid Server #137

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Description

@aram356

Description

Investigate whether The Trade Desk demand can be reached through a Trusted Server-configured Prebid Server provider. This is narrower than general DSP support in #92. The issue had no description, and bidder availability or partner approval should not be assumed.

Investigation

  • Confirm the intended Prebid Server deployment and whether it supports the required bidder adapter, formats, credentials, and test endpoint.
  • Trace how Trusted Server's current OpenRTB provider route supplies required fields and handles the returned bid and creative.
  • Identify any gaps in privacy, identity, consent, timeout, or observability behavior.

Done when

  • A short decision record states whether the Prebid Server route is feasible, its prerequisites, and the evidence used.
  • A representative test bid/no-bid exchange is captured where access is available; otherwise the exact external blocker is recorded.
  • Follow-up implementation tasks are filed for concrete gaps, and TradeDesk DSP support #92 reflects the chosen route.

Affected area

Prebid Server provider configuration and bidder compatibility.

Activity

  1. added theissue type on Dec 11, 2025
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