TradeDesk DSP support #92

Description

Define the intended support for The Trade Desk demand in Trusted Server. The title alone does not say whether this is a direct DSP connection, demand reached through Prebid Server, or another route. Confirm the supported path before implementing partner-specific logic.

Proposed scope

• Record the selected auction path and partner prerequisites, including endpoint or provider ownership, bid formats, identity/consent requirements, and creative handling.
• Compare this broader DSP-support request with #137, which specifically investigates a Prebid Server route, and avoid duplicate implementation work.
• Validate a representative auction through the chosen path and document unsupported cases.

Done when

• The integration route and its scope are agreed and documented, with Investigate TradeDesk DSP integration with Prebid Server #137 linked or closed as appropriate.
• Test evidence shows a successful bid, no-bid, and error or timeout behavior for the selected path, or documents a concrete blocker.
• Configuration and operator guidance are available for the supported route.

Affected area

Auction provider routing, bidder compatibility, and creative delivery.